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Though logistics security only took care of trading phase in the past, many countries in the world have begun to introduce logistics security system as its coverage has been extended from production stage to delivery at the final destination. Logistics security system has become indispensable element for global corporations involved in international trading and studies on logistics security keep going on. Most of the studies, however, are focused on discussion of system, cost and influence of logistics security and few of them have been specifically dealing with substantial effectiveness thereof. This study developed the models of supply chain security activities and their outcome by means of using Balanced Scorecard (BCS) which is a well known performance indicator to identify relationship between supply chain security activities and their accomplishment. In this study we have presented 8 supply chain frameworks, human resources management, information system management, facilities/freight management, security process, crisis management capability, relationship with partners, sharing of logistics information and logistics security accomplishment, with reference to standards of C-TPAT and AEO based on WCO framework, 10 supply chain security capabilities. This study further indicates that relationship with partners has more effect on logistics security accomplishment than sharing of logistic information. Just as relationship between corporations in chain of supply and sharing of information among them are important elements in management of supply chain, relationship with partners and sharing of logistic information will have positive effect on supply chain security accomplishment and raise its effectiveness.

The purpose of this paper is to provide a network analysis of Twitter discussions about Myung-Bak Lee, a former president of South Korea, to gain a better understanding of the dynamics of the public opinion exchange on Twitter.

Opinion leaders in the discussion network were identified by considering the longitudinal distribution of tweets containing the former president’s name, and three types of messages (“followings,” “mentions,” and “retweets”) were analyzed using data collected from November 1, 2011, to April 20, 2012. The sample included 26,150 Twitter users and 892,034 relationships reflecting three types of messages.

The results indicate that the discussion about President Myung-Bak Lee was dominated by liberal Twitter users who already had considerable influence both online and offline. In addition, Twitter users were unlikely to interact with other users with opposing political views.

Almost all of the opinion leaders identified in the study held liberal political views, and liberal Twitter users dominated the discussion network. In addition, the Korean Twitter network showed the presence of the homophily phenomenon, implying that opinion leaders’ influence within the Twitter network was limited to other users sharing the same political views. Further, political views of opinion leaders were skewed toward a particular political stance without necessarily representing the opinion of the general public, possibly hindering the democratic process.

This study tests the homophily thesis in the context of Twitter users in Korea and contributes to the literature on Twitter-based political discourse by identifying opinion leaders in Korean Twitter networks and examining the phenomenon of homophily within those networks.

The purpose of this paper is to examine the diffusion of a popular Korean music video on the video-sharing web site YouTube. It applies a webometric approach in the diffusion of innovations framework to study three elements of diffusion in a Web 2.0 environment: users, user-to-user relationship and user-generated comment.

The webometric approach combines profile analyses, social network analyses, semantic and sentiment analyses.

The results show that male users in the US played a dominant role in the early-stage diffusion. The dominant users represented the innovators and early adopters in the evaluation stage of the diffusion, and they engaged in continuous discussions about the cultural origin of the video and expressed criticisms. Overall, the discussion between users varied according to their gender, age, and cultural background. Specifically, male users were more interactive than female users, and users in countries culturally similar to Korea were more likely to express favourable attitudes toward the video.

The study provides a webometric approach to examine the Web 2.0-based social system in the early-stage global diffusion of cultural offerings. This approach connects the diffusion of innovations framework to the new context of Web 2.0-based diffusion.

The purpose of this paper is to suggest an empirical model to assess the separate effect of the government's research and development (R&D) policy program in small and medium enterprise (SME) performance.

The paper reviews the R&D related papers and finds out the specific aspects of the Korean R&D policy program, classifying every R&D policy program and giving them unique names such as funds, technology and human resource support. Finally, the paper provides the whole empirical model and research questions for future studies.

First, the paper suggests the research model and several questions about whether the direct government funding of R&D policy program has had an effect on SMEs' business performance. Second, the interaction of direct government R&D funding, technology and human resource support are compared. Finally, a research model is suggested with proper research methodology.

Owing to the research purpose, the paper ends with the suggestion of an empirical model. Panel data needs to be applied to verify the suggested model.

There are various papers regarding the effect of R&D investment from private and public sectors, but few papers exist about the causal relationship between the government R&D policy program and SMEs' performance.

The purpose of this paper is to identify the effect of corporate social responsibility (CSR) and ISO 26000 on a company’s reputation and loyalty. After reviewing the related articles on CSR and ISO 26000, which is considered the global CSR standard, the authors aim to suggest the available empirical models and research questions to assess the effect of ISO 26000 on business management.

The authors examine the CSR and ISO 26000 related papers and find out the specific aspects of ISO 26000. Also the authors show all ISO 26000 contents and analyze them in order to understand the effects. Finally, the authors provide the whole empirical model and research questions for future studies.

The paper provides the research model and several hypotheses about whether ISO 26000 has had an effect on company reputation. Also a research model is suggested with proper research methodology.

Due to the research purpose, the paper ends with the suggestion of an empirical model. Panel data need to be applied to verify the suggested model.

There are various papers regarding the effect of CSR. However, few papers exist about the causal relationship between ISO 26000, which is the global standard of CSR, and company reputation.

The purpose of this paper is first, to investigate young consumers' fashion disposition behavior, second, to identify motivations for their fashion disposition, and third, to identify emotional responses experienced during and after the fashion disposition process. The paper also aims to investigate young consumers' ideas about their future fashion disposition practices and to what extent did participants link being socially responsible to their fashion disposition decisions and behaviors.

A qualitative approach was adopted wherein undergraduates wrote an essay concerning their apparel disposal habits. Data were analyzed using content analyses.

Participants engaged in multiple fashion disposition behaviors including donation, selling, repurposing, and swapping unwanted clothing, Participants mentioned fashionability, physical condition of an item, and social responsibility as factors that prompted their fashion disposition. Participants experienced primarily positive emotions when disposing of unwanted apparel items. In the future, participants indicated a desire to make additional efforts to donate unwanted clothing, repurpose clothing, and to attempt to reduce the amount of clothing they acquired.

By investigating young consumers' fashion disposal, underlying motivations for disposal were identified as well as the need for education on how to dispose of clothing items in socially responsible ways as responses suggested that these young consumers were open to disposing of their unwanted fashion items in a socially responsible manner but did not always have the skill or knowledge to do so.

The purpose of this paper is to investigate the effect of four types of cause-related marketing (CRM) strategies on consumer responses to a fashion brand and to assess the relative effectiveness of each.

An experiment was conducted with young adult consumers (n=344) and undergraduates (n=415). Using a between-subject design, each participant was randomly assigned to one of four CRM scenarios and completed a questionnaire.

Across all CRM conditions, the effect of CRM strategy on consumer responses (e.g. perceived brand distinctiveness/credibility/attractiveness, customer–brand identification, brand attitude, customer loyalty) was significant. The effect of corporate social responsibility image on perceived brand distinctiveness was strongest for cause-related event marketing, followed by cause-related experiential marketing, transaction-based CRM and sponsorship-linked marketing.

By providing information about the relative effectiveness of four types of CRM strategies, this research aids fashion marketers in their selection of the CRM strategy that generates the best performance. Adding an event component to their CRM activity would increase the effect of CRM strategies on consumer responses.

This research contributes to the extant literature on CRM by identifying types of CRM strategies, their relative effectiveness, and key variables (e.g., C–B identification) that explain the impact of CRM strategies on consumer responses.

The purpose of the study was to identify (1) whether aspects of expectancy-value judgments (EVJ) of uses and gratifications, such as novelty, fashion/status, sociability and relaxation, influenced trust in augmented reality (AR) apps; (2) whether trust in AR apps influenced usage intention toward AR apps and online/offline store patronage intention and (3) the moderating effect of consumer self-determination.

Mobile users (n = 630) were drawn from a USA market research company. The proposed model was tested by structural equation modeling with maximum likelihood estimation.

The study found that trust in AR apps was a determinant of usage intention toward AR apps and online/offline store patronage intention. Novelty and fashion/status for EVJs of uses and gratifications affected trust in AR apps. Sociability for EVJs of uses and gratifications negatively affected trust in AR apps. Users' self-determination moderated the influence of users' trust in AR apps on usage intention toward AR apps and online/offline store patronage intention.

First, the study elaborates on the impacts of the underlying aspects of an EVJ model of uses and gratifications regarding AR apps on trust in AR apps and EVJ model's influence on usage intention toward AR apps and online/offline store patronage intention. Second, the results of the study suggest useful strategies involved in the development of consumer-driven AR apps that satisfy users' needs and desires.

Building on upper echelons theory, the authors advance the literature on the influence of diversity on innovation by studying the link between top management team (TMT) gender diversity and innovation performance and the link's boundary conditions.

The authors analyze survey data from 390 manufacturing establishments in Germany and India through an ordinary least square (OLS) regression analysis.

TMT gender diversity is positively related to innovation performance. The influence of gender diversity on innovation performance is not strengthened by team level attributes, including cognitive proficiency and openness to external information. In contrast, TMT gender diversity enhances innovation performance more strongly in Germany than in India, indicating the relevance of country-level cultural norms for leveraging gender diversity.

The authors' study is built on data from two countries only, based on TMTs in the manufacturing sector and cross-sectional. Future studies may address these limitations by considering more countries, examining TMTs in the service sector and applying experimental or longitudinal research designs.

Executives should establish gender diverse TMTs to enhance innovation performance and leverage diverse views of male and female managers effectively. Managers located in countries with strongly hierarchical cultural norms should promote egalitarian values at the organizational level to increase the effectiveness of gender diverse TMTs.

This is the first study which examines the moderating effect of country-level cultural norms on the relationship between TMT gender diversity and innovation performance.

The purpose of this paper is to explore the linkages between public relations efforts and policymaking activity during a non-election setting.

Using a time-lag design, this study used content analysis to examine public relations materials and policymaking activity during the first six months of US President Barack Obama’s second term. The public relations data were collected from the official White House website and social media. The policymaking data were collected from congressional calendars of business.

The data revealed varying degrees of support across the three levels of agenda-building for issues, attributes, and issue/attribute co-occurrence. Contrary to the expected relationship that public relations drives policymaking activity, the data suggest that policymaking activity was a stronger predictor of public relations material.

This study provides modest support for time-lag agenda-building effects across three levels. However, future experimental research is needed to truly assess causal relationships. Future research should also explore alternative sources of data for policymaking activity.

This study demonstrates that the efficacy of information subsidy types is not uniform and should be chosen strategically. Traditional subsidy types were most effective for driving issues, while digital subsidy types provided more useful outlets for driving issue attributes.

This study contributes to political public relations scholarship by exploring the temporal relationships between public relations efforts and policymaking activity in a non-election setting. The time-lag design serves as an exploratory inquiry into the agenda-building process.